“The one brand that revolutionised the way of listening to music.”
In a country like India where music is an integral part of culture, lifestyle, and expression, it always had a great market potential for the business of music appliances and music devices/hardware and will continue to do so.
But it doesn’t mean the consumers always had the affordability option along with top quality products.
Success story of Boat company will teach you the power of great idea, authenticity and resilience. Boat company build an exciting range of ultra-modern yet affordable audio gadgets and made loyal customers base or Boatheads in the country.
Portable headphones or earphones are not a new concept. In fact, the first portable headphones, Sony’s Walkman was a portable stereo player introduced in 1979. Since then we have had a lot of upgradation of technology and positive changes in the tech and audio industry.
And Boat play a significant role in bringing about this change. All thanks to the vision of Aman Gupta that we have portable music devices that are affordable and trendy & stylish at the same time without compromising on quality.
Though headphones, earphones, and other such music systems have been sold and used in the Indian market for quite some time, the Boat company was one of its kind that managed to capture customers’ hearts in a short period of time with Aman Gupta’s outstanding business strategies.
About Boat company:
The boat is an Indian company started in 2014 that manufactures and promotes audio-focused electronic products such as wireless earphones, speakers, earbuds, headphones, and other premium tech accessories made for groovy Indian consumers that are always on the move to reach their goals.
The company aims to produce ultra-fashionable, affordable, and durable audio gadgets for their lovely and loyal customer base that they commonly address as “Boatheads”
With the increase in the use of boat headphones, earphones, and other such devices, people can enjoy Superior Sound quality, and convenient mobility, impressive durability, while ensuring safety to ears.
The company is headquartered in New Delhi, India. Boat company is the brainchild of Aman Gupta, co-founder, and CMO (Chief Marketing Officer) along with Sameer Mehta, co-founder and CPO (Chief Product Officer). The main focus of the company is to provide fashionable audio products and accessories to millennial consumers that demand rapid innovation, style quo, and affordability but have low brand loyalty. The company started as a cable manufacturer and seller that expanded its product line and services to serve over 8 lacs happy customers in 2020 as per reports.
The boat was established with an initial capital amount of ₹ 30 lacs generated from the founders. And their efforts and dedication proved to be fruitful as in Oct 2020, they raised total funding up to $177 million, revenue worth $362.6 million in FY22, and the overall valuation as on April 21 is $266.8 million.
Strength of Boat Company:
The strength of the Boat Company is as simple as it can get - “They connect with their target customers.”
The philosophy and core values of Boat Company are built in that they create experiences and not just products. They really listen and carefully hear out the needs of their customers, and make immense efforts in building an in-depth understanding of the market in India and consumer behavior. They offer high-end products that are fashionable, and stylish along with elevating the latest available technology but also offer affordability at the same time. This is what gives them a competitive advantage.
The founders of the Boat Company skillfully managed to address the gap in the Indian market on product design. They developed durable and water-resistant electronic gadgets without compromising on the Indian consumers’ music sensibilities.
Apart from the functional benefits, the company has developed its products as a home-grown brand and is considered the first Indian lifestyle brand in the audio space and tech industry.
It is India’s No.1 wireless and ear wear brand as per Q3 CY21.
The brand took special care in its endorsing agendas and marketing campaigns. It started the same way as any other electronics company has- Celebrity promotions.
With their campaign “Do what floats your Boat”, Kartik Aaryan and Kiara Advani as its brand ambassador, the company managed to make a long-lasting impact on the youth of India by encouraging Gen Z content creators and people in general to chase their dreams however unconventional it seems to the world.
When we are talking about music, how could the company not collaborate with two of the biggest music stars in the industry? Neha Kakkar and Diljeet Dosanjh as their brand promoters while featuring Actor Rashmika Mandanna for their women’s day campaign, “#DanceThroughLife”
Making Bollywood celebs and cricketers the face of the brand and the various campaigns they generate has created a reasonable amount of customer base making the company a billion-dollar success due to an attractive product line. Currently, Boat claims to sell 6,000 units per day with 4 units every minute.
Aman Gupta - The Shark:
Born in the year 1982, he first started his career as an Assistant Manager at Citi Bank and later joined Advanced Telemedia Pvt. Ltd. as the CEO and Co-founder then he also worked with KPMG and Harman International.
In 2014, he co-founded Imagine Marketing India along with Sumeet Mehta and later the company became the parent of Boat founded in 2016.
Aman Gupta as the Shark in the Sony Entertainment Television show, “The Shark India” has invested in numerous potential entrepreneurial ideas such as- Nuutjob, Ariro, Raising Superstars, Altor, Brainwired, Bluepine Foods, Loka, Growfitter, Hammer, Find your Kicks India, etc.
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